Sales Technology

 If you’ve spent any time reading about digital marketing, you’ve probably come across the term omnichannel marketing more times than you can count. It’s everywhere — blog posts, marketing tools, agency pitches, and conference talks. But despite how common the phrase is, many people still struggle to explain what it really means in practical terms. Omnichannel marketing isn’t just another marketing trend. It’s a response to how customers actually behave today — and that behaviour has changed a lot over the last decade. What Is Omnichannel Marketing? Omnichannel marketing is a strategy that connects all customer touchpoints into one continuous experience. That means your website, emails, social media, mobile apps, physical stores, customer support, and even ads are not working separately. They’re connected. From a customer’s point of view, the brand feels consistent no matter where the interaction happens. For example, a customer might: Discover a product on soci...

  In today’s hyper-competitive subscription economy, growth is no longer about acquiring more users — it’s about understanding the numbers that drive sustainable success. SaaS companies rely heavily on recurring revenue, customer loyalty, and long-term value creation. That’s why tracking the right SaaS metrics is crucial. As we move through 2025, businesses that focus on data-backed decisions will be better equipped to scale efficiently and profitably. Here are the 12 essential SaaS metrics every subscription business must track in 2025 . 1. Monthly Recurring Revenue (MRR) MRR is the backbone of any SaaS business. It represents predictable monthly revenue and helps leaders forecast growth. Why it matters: Shows stable revenue trends Helps in budgeting and forecasting Identifies growth opportunities Tip: Track MRR by new customers, expansions, contractions, and churn to see what’s driving change. 2. Annual Recurring Revenue (ARR) ARR is the yearly version of MRR and is key for lo...